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2. Next conduct a value chain analysis and explain its implications for buying into a multi-channel order handling service. (A needs analysis) (10 points)
2. Next conduct a value chain analysis and explain its implications for buying into a multi-channel order handling service. (A needs analysis) (10 points)
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Strategic Brand Management Building Measuring and Managing Brand Equity
Authors: Kevin Lane Keller
4th edition
9780273779414, 132664259, 273779419, 978-0132664257
