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2. Nielson Research analyzed a scanner data collected from Wegmans--a nation- wide supermarket chain and found that two seemingly unrelated products such as diaper

2. Nielson Research analyzed a scanner data collected from Wegmans--a nation- wide supermarket chain and found that two seemingly unrelated products such as diaper and beer are more likely to be purchased together by Wegmans customers. Based on this finding, what marketing strategy Nielson Research can propose to Wegmans? Explain (4 points):

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