2. Now look at the preference partworth summary in the conjoint analysis output document. Based solely on the average preference partworths, which bundle of attributes would you recommend that Forte use in its new hotel design? 3. If Forte's strategy is above all to compete with Nittany Lion Inn, which bundle of attributes would you recommend for the new hotel design? Preference Partworth Summary Amenity Average Std dev. Minimum Restaurant 15.5 15.3 0 No Restaurant 14.2 13.2 0 Newspaper 5.5 12.1 0 Fruit and Cheese 8.3 36.6 0 Tape Library 7.6 11.6 0 Shoe Shine 7.8 24.5 Exercise room + pool 19.4 23.2 Pool 16.1 57.6 Exercise room 16.4 30.4 Room fax 6.3 13.8 Speaker phone 6.4 65.2 0 Internet access 6.3 44.7 0 Room office 20.2 16.3 0 Large room 21.7 27.3 0 Small room 16.3 43.6 0 OOO OO Maximum 72 48 36 99 24 64 39 95 39 29 83 57 27 49 72 Simulations with existing products Extras Rest Delivery Restaurant Newspaper Existing products Room Bus Amenities Leisure Courtyard by Small Suite Speaker phone Exercise room + Pool Marriott Nittany Lion Inn Large Room Speaker phone Exercise room Atherton Hilton Large Room Speaker phone Exercise room Toftrees Small Suite Speaker phone Exercise room + Pool Scanticon Room Office Room fax Exercise room + Pool Existing products. Characteristics of products already in the marketplace. Restaurant No Restaurant Newspaper Tape library Newspaper Shoe shine No Restaurant Restaurant Predicted market shares and revenue Courtyard by Nittany Lion Atherton Toftrees Scanticon New product Revenue per Weighted Marriott Inn Hilton unit revenue Base 17.5% 10.0% 6.3% 32.5% 33.8% N/A N/A N/A predictions ...with 15.0% 10.0% 5.0% 27.5% 30.0% 12.5% $ 99.5 $ 12.4 Professional 1 ...with 12.5% 10.0% 6.3% 32.5% 28.8% 10.0% $ 100.5 $ 10.1 Professional 2 ...with 15.0% 7.5% 5.0% 27.5% 32.5% 12.5% $ 100.5 $ 12.6 Tourist ...with 15.0% 7.5% 5.0% 32.5% 30.0% 10.0% $ 98.5 $ 9.9 Deluxe Simulation results. Predicted market shares, revenue per unit, and weighted revenue (i.e., revenue per unit multiplied by predicted market shares) for each new product. 2. Now look at the preference partworth summary in the conjoint analysis output document. Based solely on the average preference partworths, which bundle of attributes would you recommend that Forte use in its new hotel design? 3. If Forte's strategy is above all to compete with Nittany Lion Inn, which bundle of attributes would you recommend for the new hotel design? Preference Partworth Summary Amenity Average Std dev. Minimum Restaurant 15.5 15.3 0 No Restaurant 14.2 13.2 0 Newspaper 5.5 12.1 0 Fruit and Cheese 8.3 36.6 0 Tape Library 7.6 11.6 0 Shoe Shine 7.8 24.5 Exercise room + pool 19.4 23.2 Pool 16.1 57.6 Exercise room 16.4 30.4 Room fax 6.3 13.8 Speaker phone 6.4 65.2 0 Internet access 6.3 44.7 0 Room office 20.2 16.3 0 Large room 21.7 27.3 0 Small room 16.3 43.6 0 OOO OO Maximum 72 48 36 99 24 64 39 95 39 29 83 57 27 49 72 Simulations with existing products Extras Rest Delivery Restaurant Newspaper Existing products Room Bus Amenities Leisure Courtyard by Small Suite Speaker phone Exercise room + Pool Marriott Nittany Lion Inn Large Room Speaker phone Exercise room Atherton Hilton Large Room Speaker phone Exercise room Toftrees Small Suite Speaker phone Exercise room + Pool Scanticon Room Office Room fax Exercise room + Pool Existing products. Characteristics of products already in the marketplace. Restaurant No Restaurant Newspaper Tape library Newspaper Shoe shine No Restaurant Restaurant Predicted market shares and revenue Courtyard by Nittany Lion Atherton Toftrees Scanticon New product Revenue per Weighted Marriott Inn Hilton unit revenue Base 17.5% 10.0% 6.3% 32.5% 33.8% N/A N/A N/A predictions ...with 15.0% 10.0% 5.0% 27.5% 30.0% 12.5% $ 99.5 $ 12.4 Professional 1 ...with 12.5% 10.0% 6.3% 32.5% 28.8% 10.0% $ 100.5 $ 10.1 Professional 2 ...with 15.0% 7.5% 5.0% 27.5% 32.5% 12.5% $ 100.5 $ 12.6 Tourist ...with 15.0% 7.5% 5.0% 32.5% 30.0% 10.0% $ 98.5 $ 9.9 Deluxe Simulation results. Predicted market shares, revenue per unit, and weighted revenue (i.e., revenue per unit multiplied by predicted market shares) for each new product
