2. Obtain outside information about the company and its industry. Answer the following questions:

a. What are the key economic factors about the industry and its primary markets?

b. Where is the company in its life cycle?

c. What are the five or six most important factors for success in this business?

d. How does this company stand with respect to these factors?

e. Describe four or five key business or market risks related to the client's business and industry.

f. What notable accounting considerations are there for companies in this industry?

g. What legal or regulatory matters are of concern?

h. What social matters are of concern?