2. Outline the benefits that accrue to a company by using a prize winning competition to promote

its products

3. Outline four steps involved in personal selling

4. State any three forms of after sales services offered to customers

5. State the functions of advertising agencies to the producers

6. Elgon industries a producer of sweets and chocolates wants to launch its products in the

market. Outline four factors the firm should consider when choosing an appropriate medium

for promotion

7. List four after sale services that a seller may offer to attract more buyers for his products