2. Part 2: Analyze Topper Sports Inc. operations for the period and summarize your conclusions and recommendations in a formal report addressed to the Chief Financial Officer of the company. This part of the case assignment that is accessible from Blackboard/Content area/Case I folder is worth 20 points. Address the following questions in your analysis: 1. Comment on each product's variable expense and contribution margin ratios (3 points); 2. Elaborate how the sales volume of each product affects the net operating income for the company as a whole (3 points); 3. Identify the product that will be most advantageous to sell at highest possible volumes in order to maximize company's profits and why you think so (4 points). 4. List several strategies that you foresee as potentially viable for improving company's profits: analyze possible changes in sales volumes and various variable or fixed costs leading to increases in profits (10 points). Some examples of strategies may include (make sure to expand your analysis beyond these examples): o Increase advertising to increase popularity of the product; o Decrease advertising to eliminate some of the expenses if the product(s) is/are perceived as widely popular; o Use higher quality materials to increase the appeal of the product; o Use lower quality materials to decrease the cost of the product; o Reorganize compensation structure such as: Implementing comprehensive commission structure to incentivize sales people to make more sales, or Replacing commission with a fixed salary compensation structure to limit the increase in variable cost with increases in sales; o Increase selling price to maximize revenues with flat sales volume; o Decrease selling price to incentivize increase in sales volume. Please support your recommendations with dollar values and/or calculations of the financial implications of the recommended strategies. Prepare your report in a word document and attach to the third item in Blackboard/Content area/Case I folder.