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2 . Patricia Rodriguez, vice president of marketing, states, I ve got to tell you all that I m comfortable with the forecasts for September
Patricia Rodriguez, vice president of marketing, states, Ive got to tell you all that Im comfortable with the forecasts for September through November, but after that, a lot could change. It's very hard to forecast for four or more months out in this kind of market. How will a monthly S&OP update with rolling planning horizons help alleviate Patricias concerns? Are there still advantages to S&OP even though the forecasts may change?
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