2. Pisa Pizza, a seller of frozen pizza, is considering introducing a healthier version of its pizza that will be low in cholesterol and contain no trans fats. The firm expects that sales of the new pizza will be $50 million per year. While many of these new sales will beto new customers, Pisa Pizza estimates that 30% will come from customers the new, healthier pizza instead of buying the original version. Suppose that 60% of the customers who will switch from Pisa Pizza's original pizza to its healthier pizza will switch to another brand if Pisa Pizza does not introduce a healthier pizza. What level of incremental sales is associated with introducing the new pizza in this case? who switch to