2. Please do a product/market strategy planning analysis please refer to the product/market expansion grid (market penetration, product development, market development, diversification) for the following and provide explanations. General Mills advertises that a clinical study showed that eating two half-cup servings daily of Cheerios cereal for six weeks reduced bad cholesterol about 4 percent. Wii decides to exercise sessions in retirement homes where the activity takes on a strong social and community-building flavor. McDonald's in the late 1990s decided that the company was to attract different customers when it offered new lines of business to diversify its portfolio of food offerings.