2. Pretend that you are a Copy Writer for an Advertising Agency. You have been tasked to draft "The Big Idea" for the IMC plan for the product or service for this class project. 3. Notable "Big Ideas" are: 1. Nike: Just do it 2. Apple: Think Different 3. Debeers: A Diamond is Forever 4. For ideas and tips read "100 effective company slogans for inspiration in 2022" and Creative Advertising Ideas. G 5. You may use any medium appropriate to convey your "Big Idea" (video, MS Office file, or PDF)