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2 . Prior to the acquisition of Chrysler by Daimler, both companies had not collaborated in any alliance relationship. This probably contributed to the eventual

2 .

Prior to the acquisition of Chrysler by Daimler, both companies had not collaborated in any alliance relationship. This probably contributed to the eventual failure of DaimlerChrysler. The Fiat

-

Chrysler alliance, after five years, eventually resulted in an acquisition of Chrysler by Fiat to form FCA. Why does

FCA have better odds for success than DaimlerChrysler?

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