$2.$ Pros and Cons of Radio

Pros and Cons of Radio

Radio is the oldest broadcast medium, and it is still going strong over a century after its invention. Smart media buyers know the pros and cons of every medium in their toolbox. Can you correctly identify the pros and cons of radio?

Radio is a local medium that is available to people throughout the day. In spite of far newer advertising technologies, radio remains an important option for many advertisers.

Match the criteria to its correct measure below.

Maximize the percentage of the population hearing the message at least once Maximize the value of the advertiser's dollar Maximize the degree to which the radio audience and target audience match Maximize the number of times the audience hears the message

Match each of the options above to the items below.