2. Run a 2-Way ANOVA and find that Segment 1 ______________ (insert name) and Segment 2 __________________ (insert name) show differences by the dependent variable 'brand loyalty' but not by the other independent variable 'Busy Lifestyle vs Relaxed Lifestyle' (2 levels)

a. Draw the graph with an interaction that reflects this relationship (8 marks)

b. Explain the graph you drew in (2a). (7 marks)

c. What variable would be most likely to change the results of the 2-Way ANOVA if used in a follow-up ANCOVA? Explain how this new variable alters the relationships (8 marks)

d. Explain how the result would change by drawing a new graph. (7 marks)