Answered step by step
Verified Expert Solution
Question
1 Approved Answer
2. Sales promotion is special advertising or personal selling that is aimed at intermediaries in the channel. True or False Business firms in the late
2. Sales promotion is special advertising or personal selling that is aimed at intermediaries in the channel. True or False
Business firms in the late majority group Multiple Choice O are willing to take the risk of doing something new. o o tend to be older and less well educated. are the smallest businesses with the least specialization. tend to be highly specialized. ooo tend to be conservative, smaller-sized firms with little specialization. Direct-response promotion usually relies on ain). database to target specific prospects with specific interests. Multiple Choice O customer relationship management O sales force management O entity-attribute-value model O enterprise relationship management multidimensional preference A producer might use a pulling policy rather than a pushing policy if Multiple Choice intermediaries are reluctant to handle a new product. it is offering a very high-tech product to a small product-market. its sales force has been very successful getting wholesalers and retailers to handle its product. it has a very limited promotion budget. All these answers are correct. A producer might use a pulling policy rather than a pushing policy if Multiple Choice intermediaries are reluctant to handle a new product. it is offering a very high-tech product to a small product-market. its sales force has been very successful getting wholesalers and retailers to handle its product. it has a very limited promotion budget. All these answers are correct
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started