2. Sales promotion is special advertising or personal selling that is aimed at intermediaries in the channel. True or False

Business firms in the late majority group Multiple Choice O are willing to take the risk of doing something new. o o tend to be older and less well educated. are the smallest businesses with the least specialization. tend to be highly specialized. ooo tend to be conservative, smaller-sized firms with little specialization. Direct-response promotion usually relies on ain). database to target specific prospects with specific interests. Multiple Choice O customer relationship management O sales force management O entity-attribute-value model O enterprise relationship management multidimensional preference A producer might use a pulling policy rather than a pushing policy if Multiple Choice intermediaries are reluctant to handle a new product. it is offering a very high-tech product to a small product-market. its sales force has been very successful getting wholesalers and retailers to handle its product. it has a very limited promotion budget. All these answers are correct. A producer might use a pulling policy rather than a pushing policy if Multiple Choice intermediaries are reluctant to handle a new product. it is offering a very high-tech product to a small product-market. its sales force has been very successful getting wholesalers and retailers to handle its product. it has a very limited promotion budget. All these answers are correct