2. Samsung wants to prevent Whirlpool from entering the market for high-priced, front-load washing machines. Front- load washing machines clean clothes better and use lesser water than conventional top-load machines. Even though front-load machines are more costly to manufacture than top-loaders, Samsung is nonetheless earning economic profit as the only firm making front-loaders for upscale consumers. Plan the appropriate strategic moves that can be applied by Samsung in order to deter Whirlpool from entering the market of front-load washing machines. (7 marks)