2) Starbucks management viewed each store as a billboard for the company and as a contributor to building the company's brand and image. Each detail was inspected to improve the mood and ambience of the store, to make sure everything signaled "best-of- class" and reflected the personality of the community and the neighborhood. The thesis was "everything mattered." The company went to great lengths to make sure the store fixtures, the merchandise displays, the colors, the artwork, the banners, the music, and the aromas all blended to create a consistent, inviting, stimulating environment that evoked the romance of coffee, that signaled the company's passion for coffee, and that rewarded customers with ceremony, stories, and surprise. This reflects: a. business level and functional level strategies b. corporate level strategies c. mission and vision d. standing plans