2. Sundar believes that quantitative metrics paint only part of the picture, and some qualitative analysis can yield insights, particularly into the mind of the target market. Accordingly, he would like you to conduct some sentiment analysis of social media comments (e.g. content or sentiment analysis), and report on the qualitative insights you have derived. (10 Marks) 3. In the next level of your analysis, you are required to assess the state of the Google Merchandise Store from a strategic digital marketing perspective. For this purpose, Sundar has given you access to the Google Merchandise Store's Analytics account. You are expected to conduct a detailed analysis, querying the data as you see appropriate, and extract insights into the performance of The Google Merchandise Store. This analysis should be provided in the form of a Google Data Studio Report Dashboard, which should exceed no more than 5 pages and be attached as an appendix to your main report. You may also wish to supplement your Analytics data from other additional sources as you see fit. (35 Marks)