2. Suppose you are the product manager and want to understand the customer preference towards a new smartphone that will be introduced to the market in the next quarter. Respondents are invited to indicate her preference or intention to buy towards the smartphone profiles. There are three attributes to be considered. 1) Color: Black versus Silver 2) Screen size: 6.1 inch versus 6.7 inch 3) Sensor: Face ID versus Touch ID The following is the smartphone profiles and customer rankings in the estimation set. These ratings are obtained using a 9-point Likert scale (1 = not preferred, 9 = greatly preferred). Ratings obtained from a respondent are shown in the following table. Description A black smartphone with screen size 6.1 inch and Face ID A black smartphone with screen size 6.1 inch and Touch ID A black smartphone with screen size 6.7 inch and Face ID A black smartphone with screen size 6.7 inch and Touch ID A silver smartphone with screen size 6.1 inch and Face ID A silver smartphone with screen size 6.1 inch and Touch ID A silver smartphone with screen size 6.7 inch and Face ID A silver smartphone with screen size 6.7 inch and Touch ID Preference rating 9 7 5 6 7 6 7 5 (a) Please compute the partworth utilities and determine the relative importance of colors, screen size, and sensor technology. (b) Interpret the respondent preferences based on the results in part (a). How do you label this respondent