2. TARGET AUDIENCE 2.1 TARGET MARKET to TARGET AUDIENCE Your target markets are students, faculty, support staff, people working or living nearby. Your target audience will be students. You'll need to identify which group/segment of students do you want to target in this campaign? 2.2 TARGET AUDIENCE Who are your target audience for this campaign? NOTE: A good way to group target audiences is by common product benefits. Geographic Demographic Size: City / Metro Age Density: Urban, Suburban, Rural Gender Characteristics: Postcodes Marital status Income Occupation Education Ethnicity Home ownership Psychographic Behavioural Personality Product use Lifestyle Product benefit sought Interest Frequency of use Media habits Frequency of purchase Technology use Usage rate Usage status Loyalty status