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2. The best advertising campaigns deliver the right message to the right audience, at the right time. When creating an effective media plan, advertisers must
2. The best advertising campaigns deliver the right message to the right audience, at the right time. When creating an effective media plan, advertisers must take into consideration the various scheduling options to ensure that the message is communicated at the appropriate time, to engage a consumer into making a purchase. Describe the six media scheduling options available and give an example of a product/service suited for each. (20 Marks)
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