2. The cost of preferred stock Firms that carry preferred stock in their capital mix want to not only distribute dividends to the company's common shareholders but also maintain credibility in the capital markets so that they can raise additional funds in the future and avoid potential corporate raids from preferred shareholders. Consider the case of Cold Duck Brewing Company The CFO of Cold Duck Brewing Company has decided that the company needs to raise additional capital. It can tell preferred stock paying an annual $6 dividend per share for $100 per share; however, it will incur a flotation cost of 25 per share After it pays the underwriter, Cold Duck Brewing Company will receive from each share of preferred stack that issues Increases Based on this information, Cold Duck Brewing Company's cost of preferred stock's decreases When raising funds by issuing new preferred stock, the company will incur an underwriting, or Notation, cost that the cost of preferred stock. Because the flotation cost is usually expressed as a percentage of orice of each share, the difference between the cost of preferred stock with and without flotation cost is enough to not ignore