2. The following table shows worldwide sales for smart speakers for Quarter 1 (Q1) and Quarter 2 (Q2) in millions of dollars. Calculate the missing values in the table. Show 2 decimal places in all calculated values. Q1 Unit Sales Q2 Unit Sales Q1 Market Q2 Market Brand (millions of (millions of Share (%) Share (%) Market Growth (%) dollars) dollars) Alibaba 1.06 2.97 Amazon 2.49 4.12 Apple 1.01 6% Google 3.26 36.2% Xiaomi 0.63 7.0% 228.6% All 1.21 26.0% Others Total Analysis Work - Evaluating Brand Health for Smart Speakers 1. Name two brands that have the largest market share. 2. Which brands have the market growth below the total market growth? 3. Which brand is growing the fastest? 4. Should Amazon be worried about its market growth? (HINT: Compare it with the total market growth) One way for a company to measure its strength in relation to its strongest competitor is to look at its relative market share. Changes in relative market share indicate that a company is growing or falling behind a competitor. Market share of the firmsbrand % Relative Market Share = *100 Market share of its largest competitor 2! MKT2330 Fall 2021 5. Calculate the Relative Market Share for Xiaomi in Q1 and Q2. Compare and discuss the two results. 6. Frito lay would like to develop a plan for their line of ready-to-eat popcorn brands based on the sales in this market over a two-year period. The following table shows the consumption for the top 7 popcorn brands plus all other brands for these two years. Year 1 Year 2 Year 1 Year 2 Year 2 Market Market Relative Market Brand Owner Sales in Sales in Market Growth Millions Millions Share % Share % Share % Angie's Boom Angie's Chicka Artisan 57.4 79.0 Pop Treats Cracker 38.2 37.2 Jack Frito-Lay Crunch n Con Agra 27.8 2.4% Munch Foods Private Private Labels Labels 67.2 Skinny Amplify 235.0 18.1% 14.5% Pop Foods Smart Frito-Lay 276.1 356 Food Smart Food Frito-Lay 51.7 61.9 Delight All other Brands 455.9 -4.5% Category Total