2. The importance of marketing (10 Marks) There are many misconceptions that marketing is only about making money or only entails advertising. Based on the above, expand on your own opinion of marketing and why is it important to businesses (make specific reference to your chosen hospitality business) (10). 3. Hospitality businesses customers (30 Marks) 3.1 Provide a narrative on the business's target market/s 3.2 Examine how the business uses market segmentation 3.3 How does the business appeal to various market segments 3.4 Provide evidence to justify your answers above, such as screen shots from the business's website

2. The importance of marketing (10 Marks) There are many misconceptions that marketing is only about making money or only entails advertising. Based on the above, expand on your own opinion of marketing and why is it important to businesses (make specific reference to your chosen hospitality business) (10). 3. Hospitality businesses customers (30 Marks) 3.1 Provide a narrative on the business's target market/s 3.2 Examine how the business uses market segmentation 3.3 How does the business appeal to various market segments 3.4 Provide evidence to justify your answers above, such as screen shots from the business's website