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2. The IPL has never missed a season. Despite the Pandemic, the IPL organized its seasons in the UAE. In the past the IPL has
2. The IPL has never missed a season. Despite the Pandemic, the IPL organized its seasons in the UAE. In the past the IPL has organized its event in South Africa. Why would IPL be so insistent on continuing with its seasons despite the challenges it faced? Do you think the IPL brand would have been tarnished had a couple of seasons got missed? Would missing a season affect the IPL brand. Analyze and evaluate.
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