2. the marketing mix for your product. Is it going to be a tangible good, an intangible service, or a combination? What is innovative about your product, and how will this innovation help you meet customers' needs and differentiate your product from competing products?

3.What brand will you use, and why is it appropriate and distinctive for your product, your industry, and your customers? Will you offer a single product or a product line, and why? If your product is tangible, what will you do about packaging and labeling?

4.How will you distribute your product? Can you sell directly to customers or should you use intermediaries? Which distribution channels make sense, and why? Should you seek intensive, selective, or exclusive distribution?

5.