2. The planned buying process - Part 1

What Is Planned Buying?

The phrase planned buying refers to using intentional and deliberate thought prior to, during, and after making a purchase. It is important for every purchase, but it is critical for purchases that are expensive or long lived. Mistakes made in these transactions can be very expensive and lasting.

What steps are involved in the planned buying process?

1. In general, planned buying is a(n) (5 step or 7 step) process that is intended to result in (impulse or deliberate) and (well considered or thoughtless) purchasing decisions (before or after) making the acquisition.

It is important to conduct the activities in the planned buying process in a logical sequence.

-Organize the table that follows by matching the step number associated with the planned buying process on the left with its corresponding activity on the right.

Step Number	Activities
	Conduct an investigation of the features and price of the good or service and vendor you are considering.
	Compare alternative products or services to determine the best buy.
6
	-According to financial planners, which of the planned buying activities should you conduct before interacting with a seller? Steps 1 through 4 Steps 1 and 2 Steps 1 through 3 -Now, consider the first two steps of the planned buying process in greater detail. What is the difference between a need and a want? (choose one) A (want or need) is an item that is thought to be necessary, whereas a (want or need) is an item that may not be necessary, but is desirable. Although people frequently identify many goods or services as needs, in reality, most people have (a great many or relatively few) needs and (relatively few or a great many needs) wants. The disadvantage of identifying a want as a need is that it can cause a shopper to (be overly critical of or not completely evaluate) the item he or she is considering. Therefore, it is important to consider all purchase alternatives as (needs or wants) , and then concentrate on prioritizing and identifying the ( cost + benefit, total value, or social benefits) of each, including its opportunity cost. To see this, consider the following situation: -Dante is a teller at a bank that is 35 miles from his home. Unfortunately, there is no bus or train service available; therefore, he must drive his 10-year-old, 13-mpg car to and from work every day. He is likely to categorize his desire for a newer, more fuel-efficient vehicle as a (want or need) . -What kind of information should you gather when performing your preshopping research? Although it varies with the good or service you are considering, relevant preshopping information generally includes the features and capabilities of the good or service, as well as the (term of lease or price) , the environmental impact, and the trade-in value of an existing item. -Which of the following are reasonable sources of preshopping information? Check all that apply. Advertisements and catalogs Online reviews and blogs Consumer magazines and government websites Pictures showing the car driven by your favorite celebrities -It is often best to discount reviews that are overly positive or inappropriately critical as they may represent the opinion of: industry lobbyists. company representatives or competitors.