Question
2 . There are 1 2 items on the menu engineering worksheet . What is the Q-box value (rounded to hundredth) on the menu engineering
2. There are 12 items on the menu engineering worksheet. What is the Q-box value (rounded to hundredth) on the menu engineering worksheet if popularity index is 80%? Show the calculation.
3. If total sales equal $1,225 and 150 items were sold, what is the average contribution margin? Show the calculation.
4. Short answer (a couple or a few sentences). Why do we need to calculate the total contribution margin for all menu items on the menu engineering worksheet? How do we use it in menu engineering?
5. Short answer question (a couple or a few sentences). Why can it be a good idea to try and sell some menu items even though they may have a lower than average contribution margin?
6. Highlight the answer. Total contribution margin is $250, and the menu includes 40 items. Based on this information and menu engineering principles, an item that has a $5 contribution marginand lower than Q number percentage in the menu mix column is a
A) STAR
B) DOG
C) PLOWHORSE
D) PUZZLE
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