2. Threats list as bullets or numbers a. Identify 5 threats i. Briefly describe each threat ii. How does each threat relate to the strategic decision to be made ? 3. Prepare an EFAS table. Internal Analysis Strengths a. Identify 5 strengths i. i. Briefly describe each strength How does each strength relate to the purpose of the strategic decision to be made? b. Which strength(s) is (are) a core competency(ies)? Use the VRIO model to briefly explain 2. Weaknesses a. Identify 5 weaknesses i. Briefly describe each weakness ii. How does each opportunity relate to the purpose of the strategic decision to be made? 3. Prepare an IFAS table Strategy Formulation 1. Prepare an SFAS table. 2. Based on factors in the SFAS table - prepare 3-5 alternative strategies for Google to pursue. a. b. 3. Each strategy should be One sentence stating the strategic alterative (what it is) 1-2 sentences describing the alternative (how it would work) C. At least 1 pro and 1 con for each as bullets 4. Number the strategies. Do NOT use terms like 'first strategy' or 'another strategy' Recommendation 1. Which strategy(ies) do you recommend for Google? Why? 2. Does your recommendation address any of the current challenges facing Google? How? 3. What performance measure(s) do you suggest Google use to measure the success of the strategy you recommend? Briefly explain. 2 ) 1. a. What is the strategic decision to be made? State and briefly describe What makes this decision a strategic one? State and briefly describe 2. a. 3. What are the current challenges? a. State and briefly describe 4. Product of report Google case Instructions 1. Which theory of organizational adaptation do you think Google follows? Briefly explain 2. How has Google been impacted by globalization? Innovation? Sustainability? Explain Current Financial Performance For the period 04-09, calculate: (1) the current ratios; (2) net profit margin; and (3) return on equity (see below) O O 2. Give a brief description of the purpose for each ratio. 3. Apply ratio values to the case 4. In summary, what do these ratios tell us about the overall current financial performance of Google? Looks best when presented as a table No need to show actual calculations Current ratio = Current assets Return on = Equity. 1. Opportunities Current liabilities Net profit after taxes Shareholders' equity Net profit = margin Net profit after taxes Net sales Current Strategies What is the corporate strategy (growth, stability, or retrenchment) for Google? Briefly explain. What is the business strategy (cost or differentiation)? Support your response. External Analysis a. Identify 5 opportunities i. Briefly describe each opportunity ii. How does each opportunity relate to the strategic decision to be made? iii. Keep each factor as a single unit, strategic decision to be made i.e., list the factor, describe, and how it relates to the strategic decision to be made