$2.$True or False: SEO is not important for websites as it does not impact their visibility on search engines$\mathrm{.}3.$The fundamental principles of SEO include keyword research, content optimization, and link building$\mathrm{.}4.$Websites pay for organic search results to appear on search engine results pages $($SERPs$)\mathrm{.}5.$Paid search results are typically marked as "sponsored" or $"$ad$"$ and appear at the top or bottom of SERPs$\mathrm{.}6.$Search engines like Google use complex algorithms to rank websites based on factors like content quality, relevance, and user experience$\mathrm{.}7.$The future of search will not be influenced by technologies like artificial intelligence $($AI$)$ and machine learning$\mathrm{.}8.$SEO involves optimizing various elements of a website, including content, meta tags, images, and URLs$\mathrm{.}9.$Site relevance, site authority, and user experience are factors that influence search engine ranking$\mathrm{.}10.$On$-$Page SEO involves optimizing individual web pages to rank higher in search results, while Off$-$Page SEO includes activities done outside of a website to improve its search engine rankings.