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2. UPS and FedEx are two major international shipping companies in Hong Kong. The strategy team at UPS is considering raising its price of service
2. UPS and FedEx are two major international shipping companies in Hong Kong. The strategy team at UPS is considering raising its price of service next year. However, the company is not sure whether Fed Ex will keep its price the same or raise it as well. If Fed Ex increases the price, the strategy team estimate that UPS [1) will achieve revenue of$ 2.4 billion per year if it increases its price and (2] will achieve revenue of $1.8 billion per year if it does not increase its price. However, if FedEx does not change its price, the strategy team estimate that UPS [1) will achieve revenue of $2 billion per year if it increases its price and (2) will achieve $2.2 billion per year if it does not increase its price. UPS believes that there is a 0.25 probability that FedEx would increase its price. (a) [4 points] Should UPS raise its price if it wants to maximize Expected Monetary Value
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