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2: Using the Case Study entitled - Lego: Brand Management in the Project Management Case Studies - 6th edition, page 155. Let us assume that
2: Using the Case Study entitled - Lego: Brand Management in the Project Management Case Studies - 6th edition, page 155. Let us assume that Lego is coming out with a new product that will be sold at 10 of the 132 Lego Stores. Once sales are at 1 million, the product will be sent to the remaining 122 stores. 1. Identify 2-3 stakeholders and their impact on the project. Do you think they will support the project or be resistant? 2. Describe stakeholder issues that could arise when managing a megaproject. 3. Using the video below focusing on developing a stakeholder matrix, explain the four areas of a stakeholder matrix and why developing this tool is beneficial to a project manager
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