2. Veronika Burian and Jos Scaglione believe in supporting the next generation of typeface designers. A key part of this effort is their Typeface Publishing Incentive Program, in which design students can submit type designs they are working on as part of a university design course. Burian and Scaglione select a promising design and help the student complete and commercialize the font as a market-ready product. Which of these is the clearest way to encourage design students to submit their font designs for this program?

a. No. This is missing the key point about assistance from professional font designers.

b. Yes. This has the key points needed.

c. No. This is lifeless, with no compelling information about the benefits of entering the content.

d. No. This lacks the compelling, key aspect of entering the contestthe chance to get commercialization assistance from professional type designers.