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2. We want to know customers' profitability for the months of June through August as of the beginning of June using the CLV. Let
2. We want to know customers' profitability for the months of June through August as of the beginning of June using the CLV. Let the gross profits be 30% of the purchase amount. ABC Sportswear has three ways of contacting customers with marketing messages: (a) through email campaigns guided to the online store, (b) by directly mailing catalogs to customers and (c) selling through telephone call-ins. For the month of June through August, the cost of contacting a customer once via email is $0.25, via direct mailers is $1 and via telephone calls is $3. In each month during January to May, Customers 1, 2 and 3 are contacted via email 2 times, and direct mail 5 times. Customers 4, 5 and 6 receive email 1 time, and telephone calls 3 times per month.
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