2. What is "marketing myopia"? a. a disease of the eye that prevents some people from seeing how markets operate b. a state of bliss for the marketer, somewhat like a "marketing heaven" c. an advanced and very complex marketing analysis tool used in customer research d. a mistake some marketers make when they focus only on the product the customer wants but forget to consider the underlying need that the product is meant to fulfill 3. When a product or service is purchased through a process that involves more decision participants and a more professional purchasing effort, this usually indicates that a business market rather than a consumer market is the source of the buyer making the decision. TRUE or FALSE