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2 . What is the bullwhip effect, and how does it relate to lack of coordination in a supply chain? What is the impact of

2. What is the bullwhip effect, and how does it relate to lack of coordination in a supply chain? What is the impact of lack of coordination on the performance of a supply chain? In what way can improper incentives lead to a lack of coordination in a supply chain? What countermeasures can be used to offset this effect?

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