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2. What is the difference between push and pull promotional strategies? Provide an example of each. 3. Explain the concept of brand equity and

2. What is the difference between push and pull promotional strategies? Provide an example of each. 3. Explain the concept of brand equity and its significance in marketing. 4. What is the purpose of a SWOT analysis in the marketing planning process? 5. Describe the concept of integrated marketing communications (IMC) and why it is

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