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2. When we use the result of the EFE matrix and to reach to such statement the business is doing very well. This means
2. When we use the result of the EFE matrix and to reach to such statement " the business is doing very well. This means that a) The firm is taking advantage of the external opportunities and avolding the foced threats. (F]) The total weighted score is above 2.5 c) The business need to capitalize more in a high rate opportunity or threat factors. d) A+B e) Alt of the above f) None of the above
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
