2. When you need to reconcile the potentially conflicting views of different forecasters, what information should you pay the most attention to and why? Sharing accurate information that is trusted by every stage, results in a better matching of supply and demand throughout the supply chain and a lower cost. You should pay close attention to customer demand and things that could cause change in customer demand. It can be proving that forecasts can change for many reasons like, whether, employee strikes, accidents, economic scales or cost of making and transporting goods