2 Which of the following would be a core capability for an organization? a) A growing economy b) Having money to budget for marketing activities c) A regulatory environment that does not allow monopolies 23. A capability associated with effective marketing managers is market sensing Which of the following describes this trait? a) Ability to calculate financial returns b) Performing the correct statistical analysis on marketing research data c) Making an A on all their marketing tests in college d) Having an intuitive understanding of customer motivations and competitor actions 24. Steps in developing marketing strategy include defining the market and segmenting the market. What comes next? a) Financial projections b) Setting goals and objectives c) Conducting the situation analysis d) Choosing target markets 25. How should an organization define its business? a) By the competition the company faces b) By the amount of financial resources available to spend c) By the customer needs the company wishes to satisfy d) By the geographic location of the company headquarters 25. Following analysis of the situation, what does the marketing planning process start with? ) Setting goals and objectives )Developing marketing strategy c) Determining the marketing mox d) Making financial projections When a) Statistical analysis b) Sales forecasting c) Break-even analysis evaluating opportunities, what type of analysis is based on pros and cons? d) Qualitative analysis