Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

2. Write a report (around 1000 words) for the Senior Management Team to identify and evaluate current marketing strategies and proposed new marketing communication activities

image text in transcribed
2. Write a report (around 1000 words) for the Senior Management Team to identify and evaluate current marketing strategies and proposed new marketing communication activities based on your research from Assessment Task 1. Your report should include the following (you may use the report template provided by your trainer): A brief introduction to Success College Australia and its operating environment based on your review of the Strategic Plan. Current business directions and overall marketing strategies based on your review of the Strategic Plan. Explain this in no more than 2 to 3 paragraphsl An explanation of the concept of integrated marketing communication and it's the role it can play in assisting Success College Australia to grow its business. Identification of the organisation's key stakeholders (customers) and the best ways of communicating with them. Evaluation of current marketing strategies in comparison to communication industry trends and the latest techniques and technologies explored in Assessment Task 1. An implementation plan for on-going monitoring of the communication industry Recommend marketing communication activities based on your review. You should identify at least three marketing communications activities and discuss why they are suitable for Success College Australia

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Business Research Methods

Authors: Donald R. Cooper, Pamela S. Schindler

12th edition

9780077774431, 0073521507, 77774434, 978-0073521503

More Books

Students also viewed these Marketing questions

Question

4. What is investment? How is it related to national saving?

Answered: 1 week ago