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2. Write a report (around 1000 words) for the Senior Management Team to identify and evaluate current marketing strategies and proposed new marketing communication activities
2. Write a report (around 1000 words) for the Senior Management Team to identify and evaluate current marketing strategies and proposed new marketing communication activities based on your research from Assessment Task 1. Your report should include the following (you may use the report template provided by your trainer): A brief introduction to Success College Australia and its operating environment based on your review of the Strategic Plan. Current business directions and overall marketing strategies based on your review of the Strategic Plan. Explain this in no more than 2 to 3 paragraphsl An explanation of the concept of integrated marketing communication and it's the role it can play in assisting Success College Australia to grow its business. Identification of the organisation's key stakeholders (customers) and the best ways of communicating with them. Evaluation of current marketing strategies in comparison to communication industry trends and the latest techniques and technologies explored in Assessment Task 1. An implementation plan for on-going monitoring of the communication industry Recommend marketing communication activities based on your review. You should identify at least three marketing communications activities and discuss why they are suitable for Success College Australia
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