(2) You are a manager for a local newspaper. Your organization offers a 14 days trial period, which is automatically converted into a monthly subscription with tacit renewal unless the customer objects. You notice that all the trial periods starting either on the 31^st and 30^th of the month have a considerably lower conversion rate to monthly subscription than trials starting in different dates of the month. Your sellers receive each month a fixed bonus of $1000 if he/she meets the target of 500 new trials per month. Would you want change the employees incentive scheme? Why/how? Discuss briefly