2. You are an entrepreneur of an organization and have come up with a brilliant idea that would necessitate collaboration with one of your biggest competitors. You pitch them your idea and they love it! They want to work together with you to realize this new business idea. Your next challenge is to decide whether you should form a joint venture or merge with your competitor. Under what circumstances would you choose to collaborate in one organizational form over the other (joint venture or merge)? (6 marks)