2 - You are the manager of a team of catalog production personnel. Their job is to lay out and design catalogs every month of the year. The job is a grind--they receive product photographs that are placed alongside text that is already written. To help break the tedium for your production staff, you arrange for them to colour-correct the photographs and to edit the product text. You are practicing:

Select one:

a.Job rotation.

b.Job enrichment.

c.Job enlargement.

d.Job design.

4- You are the founder of a company that sells an app that connects gardeners with experts in horticulture. The app is solid and works without any problems. You have built a marketing team, a technology team and a support team, and all staff members are deeply involved. You launched a social media campaign two weeks ago and have managed to place your app on the Apple App Store and the Google Play Store. Watching the sales figures come in you are dismayed to see that few people are downloading the app, much less even trying it. You were expecting at least 1000 downloads a day and you are lucky to get 50.What did you do wrong?

Select one:

a.You didn't first find out what your potential customers wanted.

b.Your social media campaign should have started six weeks ago.

c.You should have outsourced programming.

d.Your marketers should have come up with a better ad campaign.

7-Your company sells software that encrypts people's data on their cellphones. The software is used globally; this means you need to improve your technical customer service department. You only have two techs and three customer service people who all work shifts that are spread out over the week. Your coverage is poor, given that you have multiple time zones to serve. Hiring more staff here in Canada is unaffordable for you.Your best option is to consider:

Select one:

A.Outsourcing.

B.Restructuring.

C.Selling off the company.

D.Downsizing.

12- At the end of the year you traditionally reward your top-performing employees a bonus. Your sales team understands that if they manage to reach sales of $4,000,000 for the year you give them a cheque for $10,000 and send them on a first-class all-inclusive trip at a resort in Tahiti, which appeals to all of the salespeople. Your company makes and sells furnaces for homes, but your sales team uniformly feels that the product is much too expensive for the quality and features it offers.According to Victor Vroom, where is the chain of expectations failing?

Select one:

A.All of the links in the chain.

B.Between performance and reward.

C.Between effort and reward.

D.Between effort and performance.

15- You are a market researcher working for a general goods company. You have two new products to promote, a snow shovel and an air conditioner.How should you segment your market?

Select one:

a.Psychographically.

b.Behaviorally.

c.Demographically.

d.Geographically.