Question
2/ You have been asked to study whether consumers experience dissonance in low involvement buying situation. You are conducting a. applied marketing research b.basic and
2/ You have been asked to study whether consumers experience dissonance in low involvement buying situation. You are conducting
a. applied marketing research
b.basic and applied marketing research.
c.all
d. basic marketing research.
9/ you are working on a food marketing research project. your are going to use an empirical approach in order to address your research objectives. Also, you use a statistical analysis to be able to provide meaningful managerial recommendation. this is
a. quantitative or qualitative marketing research
b. quantitative marketing research
c. qualitative marketing research
d. extensive marketing research
10/ you have been asked to analyze the weekly sales data on organic food product provide by N company, for a project. this is
a. secondary experimental research
b. all
c.primary data research
d. secondary data research.
11/ you have been asked to analyze the data collected by someone else prior to and for the purpose other than, your current project. this is example:
a. secondary and primary data research
b. none
c. primary data research
d. secondary data research
Please give explanation
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