2. You just received an "e-mail" message from a friend. The message reads, "Want to let you know that I just finished writing the business plan for my new venture. I'm very proud of what I've written. The plan is comprehensive and just a bit over my expecting pages of hundred pages in length. The executive summary itself is nine pages long. I intend to send my plan to investors beginning next week. Do you have any words of advice for me before I am doing this? Be honest. I really want to get funding!"

How would you respond to your friend's request for feedback? In your answer, you should include your feedback to your friend and a guideline for effective business plan writing.

3a. Define 'trade secret' and explain how a trade secret might help a firm establish a

competitive advantage in the marketplace.

b.Propose FIVE (5) types of physical measures a firm can take to protect their

trade secrets. Justify your answer with examples.