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2. Your start-up is considering raising money through equity crowdfunding. The goal is to raise $400,000 and you need to decide on what share of

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2. Your start-up is considering raising money through equity crowdfunding. The goal is to raise $400,000 and you need to decide on what share of the company you should sell. You project the company will have Net Income in Year 5 of $1.8 million. Similar profitable Internet ventures listed on stock exchanges are trading at an average Price-Earnings Ratio of 14 . The company currently has 100,000 shares outstanding. In view of the risk of failures in this industry sector, you promote that in the event of a successful outcome, investors should expect to receive a 30% rate of return. What share of the company should you offer for sale, and how many shares would that offering comprise in an equity crowdfunding campaign? What would be the appropriate price per share? Would your answer change if you expected a second equity crowdfunding round with another 10% of equity sold? And can you identify possible problems with using the average Price-Earnings Ratios of current publicly trading Internet Companies for the purposes of valuing ycur start-up

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