Question
20) All of the following statements concerning organizational buyers are true except A) organizational buyers tend to be primarily motivated by emotional motives. B)
20) All of the following statements concerning organizational buyers are true except A) organizational buyers tend to be primarily motivated by emotional motives. B) organizational buyers routinely study competing products and competing suppliers. C) organizational buyers are professionals who are trained in negotiating purchase terms. D) in general, organizational buyers are company specialists in a line of items. E) All of these are true.
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