20 CASE The Walt Disney Company: Its Diversification Strategy in 2012 ASSIGNMENT QUESTIONS 1. What is Walt Disney Company's corporate strategy? 2. What is your assessment of the long-term attractiveness of the industries represented in Walt Disney Company's business portfolio? 3. What is your assessment of the competitive strength of Walt Disney Company's different business units? 4. What does a 9-cell industry attractiveness/business strength matrix displaying Walt Disney Company's business units look like? 5. Does Walt Disney's portfolio exhibit good strategic fit? What value chain match-ups do you see? What opportunities for skills transfer, cost sharing, or brand sharing do you see? 6. What is your assessment of Walt Disney Company's financial and operating performance in fiscal years 2010-2011? What is your assessment of the relative contribution of the Disney SBUs to the financial strength of Disney, based on the 2011 fiscal year financial data? 7. What actions do you recommend that Walt Disney Company's management take to improve the company and increase shareholder value? Your recommended actions must be supported with a convincing, analysisbased argument