20)____________ is/are selling the right to use intellectual properties such as patents, copyrights, brand names or trademark to another firm.

Joint ventures

Franchising

Licensing

Turnkey operations

Management contracts

18)According to the text, employees in ______________ cultures have a strong desire for structure and direction.

individualistic

collectivistic

uncertainty accepting

uncertainty avoiding

12) All of the following are characteristics of the most promising candidates for an international assignment EXCEPT:

managerial competence

appropriate training

adaptability to new situations

educational excellence

8)The primary cause of the failure of strategic alliances is _____________.

incompatible partners in the alliance

conflict on how to distribute the earnings

reluctance to share information with other partners

the circumstances that motivated the alliance have changed

the cost of operating the alliance gets too expensive