(20) QUESTION S The folowing information was extracted from the accounting records of Moducare Traders on 28 February 2018, the end of the financial year RE QUIRED Prepare the Statement of Financial Position of Moducare Traders as at 28 February 2018. The notes to the financial statements are NOT required. PRE-AD USTMENT TRIAL BALANCE AS AT 28 FEBRUARY Debit (R Credit (R 769 Drawings Vehides at cont Equiement at oost 54 744 Fixed deposit Redd Bank (12% PA 99 000 7000 88000 Debtors control Provision for bed Cash float Mertage loan: Redd Bank 5000 4000 91000 Nominal accounts section Salaries andyw 93 000 15 900 29 000 6 000 11 000 22 000 ates and taes Bank char Insurance 6 000 Interest on fwed Rent income 7425 85 800 68 PROGRAMME HANDBOOK JULY 2018 INTAKE 69 According to the Statement of Comprehensive Income, the net proft for the year ended 28 February 2018 was R172 980 after taking the following adjustments and omissions into account: 1 On 26 February 2018, tradng goods costing R3 000 were used as prizes in an advertising campaign. Neo entry has been made for this transactiorn. 2 Physical stocktaking on 28 February 2018 revealed the following inventories on hand Trading inventory R73 000 R500 A debtor,Ritter, was declared insolvent. His account of R4 000 must be written off. 4 The provision for bad debts must be decreased to R4 400 5. The telephone account for February 2018 was due to be paid on 01 March 2018, R2 100. 6 No entry was made for the tyres that were purchased on credit to replace the ones on the delivery vehicle, RS 000 Noentry was made for the bank charges that appeared on the bankstatement for February 2018 R400 R The insurance account includes an annual premium of R1 200 that was paid for the period 01 December 2017 to 30 November 2018 MARKETING MANAGEMENT N6 ASSIGNMENT QUESTION 1 VODACOM SEES LIGHT AT THE END OF AFRICA TUNNEL Vodacom's performance on the African continent has always been lacking behind when compared to that of its main rival MTN. But Johann Dennelind, the CEO ot the intemational division, said this situation is slowly turning around. Dennelind said international operations continue to grow as a percentage of total group growth" Vodacom operates in four other African countries besides South Africa, where it remains market leader. It has operations in Tanzania, Mozambique and the Democratic Republic of Congo (DRC). Dennelind said it is in the number one position in all markets except Mozambique, where it is second. Tanzania, which is Vodacom's biggest market outside South Africa, has been challenged by intense competition, with the authorities licensing four more players. 'A couple of years ago we were under intense price pressure in a lot of our markets and it was because of increased competition, especially the bringing of Indian mobile into Africa, but the pricing has now become rational,' said Dennelind. He said in Tanzani the big three operators-Vodacom, Airtel and Tigo-operate alongside the smaller ones, discribingit as a good competitive environment with stable pricing. Vodacom has had its fingers burnt in some of its expansion efforts, notably in the DRC where it has been mired in a legal dispute. At the annual general meeting earlier in 2012, chairman Peter Moyo said Vodacom was hoping the case would be heard in the South Africa court before the appeal is decided in the Congo. But Moyo is adamant that that Vodacom will not leave the Congo. Dennelind said Vodacom is committed to investment in the Congo and that the division is doing well. He also said that Vodacom has changed its operation style and made an effort to include local talent instead of just using South Africans. We now have more diverse management teams and we bring in more expertise to help develop local talent. We didn't really operate African style and our formula wasn't right,' said Dennelind. We want to make sure that we reach out to more people and we want to increase penetration and coverage and we are investing in the investing in the internet e sure we have better capacity, he said. We have spent the last two years trying to prove ourselves, first of all, that we can operate in Africa, learn from our mistakes in the past and we have learnt that we need to operate with a ure we have better cap technology to make different mind-set. We have a new operational model and formula, he said QUESTION 2 2.1 You have recently been appointed as a marketing assistant for a major computer software manufacturer. An improved Coltech software, which can be used for online registration of students at TVET Colleges in South Africa, is about to be launched. Explain how you would use all the elements of the promotion mix to market the software to the colleges. (4x2) (8) 2.2 Identify and differentiate between FOUR categories of markets for industrial (4x2) (8) 2.3 Mam Ruby, the famous shebeen queen who lives in the Western Cape, has product decided to diversify by opening a hair salon. Mam Ruby needs to buy the necessary hair products for her salon. Explain how Mam Ruby can use the following buying methods to buy the right hair products for her salon. 2.3.1 Description 2.3.2 Sampling (2x4) (8) 2.4 Mam' Ruby has been having difficulty in attracting clients to her new business and she comes to you for help. Show Mam Ruby how she can attract clients by using the following sales promotion tools. 2.4.1 Free samples/visits/consultations 2.4.2 Money-off price incentives 2.4.3 Coupons/vouchers 2.4.4 Free gifts (5x2) (10) 2.4.5 Competitions Show, by means of a diagram, how a firm can organize itself according, to product. (16) 2.5 Total Question 2 [50 Grand Total[100] (20) QUESTION S The folowing information was extracted from the accounting records of Moducare Traders on 28 February 2018, the end of the financial year RE QUIRED Prepare the Statement of Financial Position of Moducare Traders as at 28 February 2018. The notes to the financial statements are NOT required. PRE-AD USTMENT TRIAL BALANCE AS AT 28 FEBRUARY Debit (R Credit (R 769 Drawings Vehides at cont Equiement at oost 54 744 Fixed deposit Redd Bank (12% PA 99 000 7000 88000 Debtors control Provision for bed Cash float Mertage loan: Redd Bank 5000 4000 91000 Nominal accounts section Salaries andyw 93 000 15 900 29 000 6 000 11 000 22 000 ates and taes Bank char Insurance 6 000 Interest on fwed Rent income 7425 85 800 68 PROGRAMME HANDBOOK JULY 2018 INTAKE 69 According to the Statement of Comprehensive Income, the net proft for the year ended 28 February 2018 was R172 980 after taking the following adjustments and omissions into account: 1 On 26 February 2018, tradng goods costing R3 000 were used as prizes in an advertising campaign. Neo entry has been made for this transactiorn. 2 Physical stocktaking on 28 February 2018 revealed the following inventories on hand Trading inventory R73 000 R500 A debtor,Ritter, was declared insolvent. His account of R4 000 must be written off. 4 The provision for bad debts must be decreased to R4 400 5. The telephone account for February 2018 was due to be paid on 01 March 2018, R2 100. 6 No entry was made for the tyres that were purchased on credit to replace the ones on the delivery vehicle, RS 000 Noentry was made for the bank charges that appeared on the bankstatement for February 2018 R400 R The insurance account includes an annual premium of R1 200 that was paid for the period 01 December 2017 to 30 November 2018 MARKETING MANAGEMENT N6 ASSIGNMENT QUESTION 1 VODACOM SEES LIGHT AT THE END OF AFRICA TUNNEL Vodacom's performance on the African continent has always been lacking behind when compared to that of its main rival MTN. But Johann Dennelind, the CEO ot the intemational division, said this situation is slowly turning around. Dennelind said international operations continue to grow as a percentage of total group growth" Vodacom operates in four other African countries besides South Africa, where it remains market leader. It has operations in Tanzania, Mozambique and the Democratic Republic of Congo (DRC). Dennelind said it is in the number one position in all markets except Mozambique, where it is second. Tanzania, which is Vodacom's biggest market outside South Africa, has been challenged by intense competition, with the authorities licensing four more players. 'A couple of years ago we were under intense price pressure in a lot of our markets and it was because of increased competition, especially the bringing of Indian mobile into Africa, but the pricing has now become rational,' said Dennelind. He said in Tanzani the big three operators-Vodacom, Airtel and Tigo-operate alongside the smaller ones, discribingit as a good competitive environment with stable pricing. Vodacom has had its fingers burnt in some of its expansion efforts, notably in the DRC where it has been mired in a legal dispute. At the annual general meeting earlier in 2012, chairman Peter Moyo said Vodacom was hoping the case would be heard in the South Africa court before the appeal is decided in the Congo. But Moyo is adamant that that Vodacom will not leave the Congo. Dennelind said Vodacom is committed to investment in the Congo and that the division is doing well. He also said that Vodacom has changed its operation style and made an effort to include local talent instead of just using South Africans. We now have more diverse management teams and we bring in more expertise to help develop local talent. We didn't really operate African style and our formula wasn't right,' said Dennelind. We want to make sure that we reach out to more people and we want to increase penetration and coverage and we are investing in the investing in the internet e sure we have better capacity, he said. We have spent the last two years trying to prove ourselves, first of all, that we can operate in Africa, learn from our mistakes in the past and we have learnt that we need to operate with a ure we have better cap technology to make different mind-set. We have a new operational model and formula, he said QUESTION 2 2.1 You have recently been appointed as a marketing assistant for a major computer software manufacturer. An improved Coltech software, which can be used for online registration of students at TVET Colleges in South Africa, is about to be launched. Explain how you would use all the elements of the promotion mix to market the software to the colleges. (4x2) (8) 2.2 Identify and differentiate between FOUR categories of markets for industrial (4x2) (8) 2.3 Mam Ruby, the famous shebeen queen who lives in the Western Cape, has product decided to diversify by opening a hair salon. Mam Ruby needs to buy the necessary hair products for her salon. Explain how Mam Ruby can use the following buying methods to buy the right hair products for her salon. 2.3.1 Description 2.3.2 Sampling (2x4) (8) 2.4 Mam' Ruby has been having difficulty in attracting clients to her new business and she comes to you for help. Show Mam Ruby how she can attract clients by using the following sales promotion tools. 2.4.1 Free samples/visits/consultations 2.4.2 Money-off price incentives 2.4.3 Coupons/vouchers 2.4.4 Free gifts (5x2) (10) 2.4.5 Competitions Show, by means of a diagram, how a firm can organize itself according, to product. (16) 2.5 Total Question 2 [50 Grand Total[100]